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Social Media? Websites? Blogging?  

It all starts off so simple. 'I think I might need a website...'

Then people start saying things like: "Users have different reasons for visiting a site but the destination is always the same."

Emoji Balloons
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Contrary to how overwhelming it all feels, websites, blogs, Social Media all come down to something you're already doing. Writing

WHAT IF I'VE GO NOTHING TO PUT ON MY WEBSITE?

When I built this site, I had nothing to sell, and I'm not just talking books. My first attempt at a bio had a picture of my cat and a story about always wanting to write. It crushed me to even think about trying to sell Jac Forsyth. I had no book to publicise, I didn't have a unique angle to exploit. Honestly, I was pretty dull property, and I didn't even talk to anyone about it because I felt embarrassed. This went on for several weeks. 

 

Then one day, I had my usual cry, I went for a run and let my creative brain find a way to turn a negative cocoon into a positive butterfly. 

 

  • FACT: I am a writer. I've always been a writer, right from the first day I lined up a box of drawing pins and gave them all names and an interesting backstory.

  • FACT: I've done my fair share of story prompt challenges. I can string three random words together and come up with a story in five minutes flat.

  • FACT: If I'm struggling with this, then other people are struggling with this.

  • FACT: Website visitors are an audience just like readers are an audience. You have to find out what they want and then give it to them in a way they don't expect. 

If you have nothing to put on your website, write about that. If you've picked up some good advice along the way, write about that. If you're writing your first book.... you get the idea. 

If you're struggling with your bio, treat it like a story prompt. Pick three random facts about yourself and them link them together. Then link them to you book. 

Have a look at my bio for an example, but most of all, believe in yourself. 

 

 

WHAT MAKES A GOOD WEBSITE?

Think about your own use of the net. Most people who visit a website never visit it again. Most visits don’t last more than a few seconds. Building a successful site is about asking the right questions and utilising the site as a part of your marketing strategy.

 

What is the primary purpose of your site? 

What do you want it to say about you? 

This isn't about working hard to find something interesting, this is about what makes you unique (see bio) and how this can best be reflected in your website,

 

If your new website is built in a free hosting site, it will remain unpublished and costing nothing in hosting or domain fees until you're ready to launch. At that point you can choose to keep it free or upgrade to a different package. All new sites come with a blow-by-blow guide to maintenance and editing so you can run it yourself. No fancy coding or web skills needed. 

And remember, a website is only a part of your marketing strategy, it isn't your marketing strategy. Relying on it to do all the work is a waste of a good resource. 

SOCIAL MEDIA & BLOGGING

Ten years ago no one was worried about social media, now indie writers are left feeling like they can't possibly succeed without it. There are even horror stories of agents refusing to consider a submission unless the author has a six-figure following across more than one platform. 

The truth is that social media was always meant to be fun, it is purely about connection, conversation and community. We used to have 6 degrees of separation, thanks to social media, we now have 3.7.  Being a writer is a lonely thing, connecting with the writing community will get you through the tough days. During lockdown the Twitter vss365 community saved me from giving up on writing. 

Concentrate on building an online presence that's intentional and productive in the way you want it to be. It should also be easy and accessible. And remember, unless you're a celebrity, all social media is a two way street. Support your community and your community will support you. 

 

start where you are : do what you can

Emojis

Indie is a State of Mind 

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